About passage

L’Effet Bulles at 11 Passage Choiseul, welcomes you into one of Paris’s most famous covered arcades. Passage Choiseul has a rich and vibrant artistic history.

Reknowned for literature (Lemerre, Céline), theatre (the Bouffes-Parisiens’ theatre), and haute couture (Kenzo), the Passage is located in the heart of the Opéra district. Its distinctive location is only steps away from the Palais Garnier Opera House, Place Vendôme, rue Saint-Honoré, Palais Royal’s Gardens, Place des Victoires, and the Grands Boulevards.

Covered Passages are always magical. They are sheltered paths, reserved exclusively for pedestrians to go from one street to the other. When out and about, they are ideal locations to meet with friends, admire shop windows, all the while sheltered from both the biting cold and burning heat. Walter Benjamin, specialist of Parisian Passages, describes industrial luxury’s new invention, “[A]long both sides of these galleries, lit from above, shop after shop unfurl, transforming the Passage into a city, even a miniature world.” L’Effet Bulles has opened its doors onto such a world, in Paris’s longest Passage, in an atmosphere reminiscent of by-gone dance halls, bursting with promise.

The glass ceiling is now renovated to its former splendour, a gentle daylight is streaming down, conjuring up the site’s original magic. Sylvie and Guillaume have chosen this location to open their surprising boutique, a treasure trove of unusual items that exist within the universe of Bubbles.